https://journals.uio.no/JEA <p>A well-established interdisciplinary peer-reviewed journal devoted to the study of both extreme and otherwise challenging subjects, practices and theories, critically exploring the notion of the extreme within contemporary cultural, political and economic environments, conceiving of anthropology in the broad sense as the study of human, and thus open to contributions across social sciences, humanities and philosophy.</p> Extreme Anthropology Research Network en-US Journal of Extreme Anthropology 2535-3241 <p>Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a <a href="https://creativecommons.org/licenses/by-nc-nd/4.0/" target="_blank" rel="noopener">https://creativecommons.org/licenses/by-nc-nd/4.0/</a><br>that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal, for non-commercial purpose, no derivatives are permitted. (Please not that this license has been used since 1.10.2018 and will be used in the future. Articles published between 1.1.2017-and 30.9.2018 are licensed under CC BY license:&nbsp;<a href="https://creativecommons.org/licenses/by/3.0/" target="_blank" rel="noopener">https://creativecommons.org/licenses/by/3.0/)</a> Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See&nbsp;<a href="http://opcit.eprints.org/oacitation-biblio.html" target="_new">The Effect of Open Access</a>).</p> https://journals.uio.no/JEA/article/view/10298 <p>This article explores the making of two branded Spotify playlists to critique the concept of ‘affective labor.’ Over the last few decades, scholars have argued that social media users and creative industries workers alike are engaged in a new type of labor, affective labor, which generates economic value for companies. The article challenges this framing. Drawing on Marxist concepts of productive and unproductive labor, in addition to feminist social reproduction theory, it details playlists made for Motorola phones and Itaú bank by paid contractors. The article situates the role of these playlists, as part of advertising campaigns, within the broader circuits of capital, showing how both paid and unpaid playlisting are unproductive labor, and therefore do not produce surplus value. The playlists do, however, assist in the overall reproduction of capitalism, particularly through the commodification of labor power for the paid lists. The article argues that characterizing musical production involving affect, especially online, as ‘affective labor’ hampers our ability to understand affect within the production and reproduction of capitalist social relations. It contends that a key political question of affect is not only the production of subjectivities, but the conversion of affectively dense, social values into commodified labor controlled by capital. Affective politics is when affects are literally put to work. </p> Shannon Garland Copyright (c) 2024 Shannon Garland https://creativecommons.org/licenses/by-nc-nd/4.0 2024-03-28 2024-03-28 7 2 1 24 10.5617/jea.10298