Innovation and Value Creation in Local Media

  • Lisbeth Morlandstø Nord University
Keywords: Media Innovation, Local Journalism, Value Creation, Societal Mission,

Abstract

Almost everything written on innovation in public media is about large, national or international media companies. Research on innovation in local media is rather underexposed, which is something that this article aims to remedy. Qualitative findings from four different case studies of local media innovation are investigated using a meta-ethnographic approach. The purpose of meta-ethnography is to synthesize research findings on a specific topic across different qualitative studies. By identifying concepts, metaphors and themes that are translated and compared across cases, the aim is to develop a more comprehensive understanding of the topic under investigation than what individual studies may allow for. The research question asked in this particular meta-ethnography is: What characterises innovations in local newspapers? Synthesized findings show that innovations in local newspapers are often complex, comprising several local alliances and multiple objectives, often pursuing different values at the same time. This is probably due to their many and close relationships to the communities they serve, which simultaneously challenge the possibility of being a professional and independent media actor.

Author Biography

Lisbeth Morlandstø, Nord University

Faculty of Social Sience

Associate Profesor

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Published
2017-09-12
Section
Articles