What is so Special about Media Innovations? A Characterization of the Field

  • Leyla Dogruel Institute for Media and Communication Studies, Freie Universtität Berlin


Based on existing research in media economics, media management as well as media history this paper analyzes media innovation’s characteristics. These media specific attributes help distinguishing media innovation from other types of innovation and justify the necessity to establish a distinct field of research on media innovation. As a result, eight attributes that refer to media innovation products and processes were deduced. They characterize media innovations as multidimensional and risky products and highlight the importance of approaching media innovation development as interactive, long term processes that go beyond the control of single media organizations. Concluding, several implications with respect towards studying media innovation from an interdisciplinary perspective were derived.