Media design method
To design a medium means to investigate what happens when a new technology is intentionally introduced into an already existing communicative practice. The research team must be able to respond systematically to on-going, many-faceted, and quite unpredictable practices of media use. The scope is such that development and testing will take several years by teams of 3-4 researchers, plus students. This article belongs to the genre of methodology articles. There are few common references regarding methods, and difficult to compare the designs in a methodical way. I will recommend a comprehensive way of doing things. In this article I stake out a public purpose that should be vital to specifically academic medium design, and present a way for it to be both normative and scientific at the same time. The article sketches the basic steps of a theoretically informed practical testing of opportunities inherent in the interfaces and procedures of communication. It is an experience-based technique for discovery and problem solving. In the following, I will first locate my ”medium design heuristic” in relation to the concepts ”innovation” and ”design”. The remainder of the article presents the steps of the proposed method in chronological order. In short; the research team must formulate a program of action based on the full potential of new media, build a prototype of a new medium, try out procedures for editorial content tailored to it, and evaluate it with external test-users in various experimental treatments. Not least, the public value of the design project must be evaluated, and it is the ultimate measure of failure or success.
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution BY 4.0 License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).