Strategic relationship management and civic information in an activist organization
This study examines the organizational practices of CODEPINK: Women for Peace, a social activist organization, between January 1 and October 1, 2018 to understand the organization’s strategic data-driven practices during activist campaigns. The results provide important insights into the mechanisms a digital-grassroots organization takes to spread civic information to users for political participation. In a series of semi-structured interviews, analyzed with content-analysis, respondents indicated organizational practices that included the use of a non-partisan political customer relationship management (CRM) platform, social matching, and interest-based targeted emailing. CODEPINK uses these tools to help facilitate support for fundraising, direct marketing, and organizing campaigns. Understanding how social movement organizations use media innovations to support their action repertoires provides a better framework for understanding modern-day activist practices.
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution BY 4.0 License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).