Vital signs: Innovations in self-tracking health insurance and social change
DOI:
https://doi.org/10.5617/jomi.7836Abstract
Insurance companies are increasingly harnessing self-tracking data to innovate and create new health and life insurance schemes. These schemes are often hailed as social innovations, and a major growth opportunity for the industry. Clients are invited to track and measure their health behaviour, fitness habits and vital functions. The data produced is submitted directly to the insurer and used for risk assessment. Good health and behaviour are rewarded; while poor health and behaviour relegate the insured to a lower ‘health status’. We undertake a discourse analysis of published materials relating to these innovations to identify the cultural and social changes they introduce. We review four categories of publications identified through a focused literature review. These include (a) marketing and PR material (n=41) (b) journalistic articles (n=37), (c) industry publications (n=14), and (d) academic articles (n=25). Based on our analysis, we argue that these innovations introduce a significant imbalance of power between insurance corporations and consumers. Insurance corporations can select their clients, intervene in their behaviour and determine their value. Furthermore, these innovations threaten to change and erode conceptions of solidarity and fairness that underpin collective insurance schemes.
Downloads
Published
Issue
Section
License
Authors who publish with this journal agree to the following terms:- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution BY 4.0 License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).