Sponseringens indflydelse på danske museers selvforståelse og økonomi: et casestudie

Ane Hejlskov Larsen, Vinnie Nørskov

Abstract


Ever since the 1980s there has been pressure from within Danish public-sector cultural policy to increase cooperation between cultural institutions and businesses. At the same time, a fundamental scepticism is embedded within such institutions and their research efforts with regard to the potential impact of such collaboration on the academic work carried out by these institutions.

This article discusses the influence of sponsorship on two Danish museums’ self-perceptions and finances. The article is rooted in the Danish interdisciplinary research project entitled “The Strategic Museum”.


Keywords


sponsorship; donation; patronage; museum self-perceptions; marketing; cultural policy and financing; neo-institutional theory; ismorphism

Full Text:

PDF (Danish)


DOI: http://dx.doi.org/10.5617/nm.3094

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