Developing audiences, developing learning: audience needs and the nature of learning

Forfattere

  • Peter Clarke

DOI:

https://doi.org/10.5617/nm.3599

Sammendrag

Museums are by their nature, cultural institutions. Culture can be seen in many ways, as a commodity, as a social construct or as a political tool.

We make many assumptions about cultural institutions. We develop cultural norms that shape our behaviour, attitudes and opinions. We read cues from our environment as well as from signs and notices. We develop patterns of behaviour to match cultural, social and personal contexts. We adopt multiple behaviours to conform to the many communities we inhabit.

As museum professionals we tend to become blind to the semiotics of our institutions - we loose sight of the underlying concepts we hold of essential functions such as communication, education and audience and loose our ability to modify the behaviour that these concepts generate. If we are to understand how we create 'cultural experience' we need to develop a better understanding of how what we say is derived from these undelying concepts. 

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