What’s in a museum name? A study of name changes among Danish museums

Forfattere

  • Line Schmeltz Aarhus University Aarhus BSS, School of Business and Social Sciences Centre for Corporate Communication Jens Chr. Skous Vej 4 DK-8000 Aarhus C, Denmark
  • Anna Karina Kjeldsen Aarhus University Aarhus BSS, School of Business and Social Sciences Centre for Corporate Communication Jens Chr. Skous Vej 4 DK-8000 Aarhus C, Denmark

DOI:

https://doi.org/10.5617/nm.4405

Emneord (Nøkkelord):

museum names, institutional theory, corporate identity, corporate branding, strategic communication, multiple case study

Sammendrag

 

Forfatterbiografier

Line Schmeltz, Aarhus University Aarhus BSS, School of Business and Social Sciences Centre for Corporate Communication Jens Chr. Skous Vej 4 DK-8000 Aarhus C, Denmark

Ph.D., Assistant Professor

Aarhus University

Aarhus BSS, School of Business and

Social Sciences

Centre for Corporate Communication

Jens Chr. Skous Vej 4

DK-8000 Aarhus C, Denmark

 

Anna Karina Kjeldsen, Aarhus University Aarhus BSS, School of Business and Social Sciences Centre for Corporate Communication Jens Chr. Skous Vej 4 DK-8000 Aarhus C, Denmark

Ph.D., Assistant Professor

Aarhus University

Aarhus BSS, School of Business and

Social Sciences

Centre for Corporate Communication

Jens Chr. Skous Vej 4

DK-8000 Aarhus C, Denmark

 

Nedlastinger

Publisert

2017-03-08

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